Active Behaviour
Selected projects
What I do
A range of expertise designed to drive meaningful behaviour change in health.
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Designing digital health services that are intuitive, evidence-based, and built around how people actually behave.
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Applying behavioural science to identify what's really driving — or blocking — the behaviours you want to change.
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From in-depth interviews to co-design workshops — research that gets to the truth of what users need, not just what they say they want.
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Currently completing a PhD at the University of Stirling, researching inequalities in outdoor physical activity across Scotland.
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Available for keynotes, workshops, and consultancy on behaviour change, health technology, and evidence-based design.