Active Behaviour

A colorful, abstract gradient background with shades of blue, green, yellow, and white blending smoothly.
A colorful, abstract gradient background with shades of blue, green, yellow, and white blending smoothly.

Selected projects

What I do

A range of expertise designed to drive meaningful behaviour change in health.

  • Designing digital health products that are intuitive, evidence-based, and built around how people actually behave.

  • Applying behavioural science to identify what's really driving — or blocking — the behaviours you want to change.

  • From in-depth interviews to co-design workshops — research that gets to the truth of what users need, not just what they say they want.

  • Currently completing a PhD at the University of Stirling, researching inequalities in outdoor physical activity across Scotland.

  • Available for keynotes, workshops, and consultancy on behaviour change, health technology, and evidence-based design.